Services
Commercial experience. Applied to your next move.
Senior support for businesses developing their proposition, entering new markets, building partnerships or strengthening commercial leadership. Every engagement is led by Vicki, with scope shaped around your priorities and the outcome you need.
Where experienced commercial support makes the difference
Commercial Strategy & Proposition
Clarify where to compete, who to serve and how to make money. Commercial priorities, proposition development and revenue models that connect the strength of your product with a credible opportunity for growth.
Go-to-Market & International Expansion
Build the commercial route into a new market or customer segment. Market prioritisation, positioning, distribution and launch planning, informed by experience leading growth across European markets.
Strategic Partnerships & Business Development
Identify the right partners, develop the joint proposition and progress opportunities through negotiation to activation. Support across enterprise relationships, commercial models and the practical requirements of delivery.
Embedded Travel, Loyalty & Rewards
Develop travel propositions for loyalty programmes, employee benefits, financial services and digital platforms. Connect customer value with the right supply, technology partners, booking experience and commercial model.
Travel Technology Commercialisation
Turn APIs, white label platforms and travel technology into propositions customers understand and buy. Define use cases, routes to market, pricing and partner requirements, working alongside product and delivery teams.
Fractional Leadership & Commercial Capability
Bring senior commercial ownership into the business during growth or transition. Set priorities, strengthen sales and partnership teams, establish accountability and lead delivery alongside the existing organisation.
Why work with me
What I bring to the table
Growth rarely stalls for lack of ideas. It stalls where a good product meets the commercial reality of partners, markets and delivery. That is where I focus.
Operator credibility
Over twenty years leading commercial teams inside travel technology, distribution and loyalty businesses. I know how deals are won, how partners think and what delivery really takes.
Revenue first
Every piece of work is anchored to a commercial outcome: a proposition that sells, a market worth entering, a partnership that performs. Advice is practical, prioritised and built to be acted on.
Partnerships that work
Experience building enterprise partnerships across international markets, and a clear view of what makes them commercially work for both sides.
Technology fluent
Comfortable in the detail of APIs, platforms and integrations, and able to turn technical capability into propositions that customers and commercial teams understand.
Who I work with
Built for businesses where travel, loyalty and technology meet
My experience sits at the intersection of travel, loyalty, technology, incentive and reward. Commercial growth challenges look similar wherever they appear, so if you are developing a product, a partnership or a new market, it is worth a conversation.
Travel brands and intermediaries
Airlines, hotels, online travel agencies, travel management companies and distributors looking to grow, diversify revenue or enter new markets.
Travel technology and platform providers
Suppliers of booking engines, APIs, content and white label platforms turning technical capability into a commercial offer.
Loyalty, rewards and incentive
Programme owners, rewards platforms and incentive businesses finding new ways to engage, retain and reward customers.
Financial services and employee benefits
Banks, card issuers, insurers and benefits providers adding travel and rewards to what they offer their customers and people.
Subscription, membership and digital platforms
Membership, subscription and marketplace businesses using travel and rewards to deepen engagement and create new revenue.
Growing businesses in any sector
Commercial growth is rarely unique to one industry. If you are scaling a product, a partnership or an international presence, the approach carries across.
Ways of working
How we work together
Every engagement begins with the decision or outcome at stake. We establish what is getting in the way, who needs to be aligned and what needs to be true for the work to create value. Then we choose the model that fits.
Project based
A defined scope, timeline and outcome. Well suited to a proposition review, market entry plan, partnership strategy or commercial assessment.
Retainer and advisory
Regular senior support on an agreed monthly basis. A steady commercial sounding board and direction through a period of growth or change.
Fractional leadership
Commercial leadership embedded for a defined period, working alongside your team to set priorities, build capability and lead delivery.
Referral and collaboration
Know a business that needs commercial support, or want to bring me into a client project? Referral and collaboration arrangements are agreed individually.
Not sure which model fits? Start with a conversation and we will shape it around what you need.
Start a conversation
What are you looking to build, change or grow?
Let’s discuss where experienced commercial support could make the difference.